Coca-Cola – Second Life for Empty Bottles

29 July 2014 | Fastmovers

What if empty Coke bottles were never thrown away? Coca-Cola tries to answerd this question in an inspiring campaign that mixes fun and sustainability. They created 16 red screw-on caps that transform the left-over plastic bottle into something fun and usable like a spray bottle, a pencil sharpener or a soap dispenser. This environmentally friendly campaign was launched in Vietnam, where 40,000 free caps will be given away. Check out the teaser video. Great work!