Carlsberg/Pepsi – Viral Pranks
In their quest for viral success more and more brands use hidden camera video. Recently Carlsberg en Pepsi both launched a very cool and well executed prank. Pepsi generated ...
When visiting the cinema you often have to deal with a soundtrack of slurps, munches and chatters. Coca-Cola showed moviegoers in Copenhagen just how annoying that kind of behaviour can be for other people. A hidden camera, a green screen, an unsuspecting crowd and a little moviemaking magic are the main ingredients of this very funny stunt.