Pocari Sweat – Lunar Dream Moon Capsule
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...
Coca-Cola does it again. The new Open Happiness activation is a great piece of feel good branding. This time Coca-Cola invited the people of India and Pakistan – two countries used to living with conflict – to share a simple moment of connection with the help of technology. Look here for the case video and backgrounds.
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...
This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an ...