VOLVO – THE E.V.A INITIATIVE
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In ...
With the The Coke Dance Vending Machine people have the chance to impersonate the Korean boy band 2PM. The better they dance, the more bottles of Coke they are rewarded with. This Korean contribution to Coca-Cola’s Happiness campaign surfs on the waves of popular dance tv-shows like So You Think You Can Dance and is a great way to engage a young target audience.