Orphea – The Billboard Trap
Nice example of show, don’t tell advertisement from Italy. Insectide spray Orphea4D Protection built this billboard next to a busy road in Milan. It looks like normal, but after ...
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that allowed you to type in your own name and see it on interactive billboards. More than 100,000 people have downloaded the app!