Nestlé – United for Healthier Kids Mexico
Mexico is the country with the highest obesity rate in the world. To help tackle this issue food multinational Nestlé came up with this integrated campaign containing several creative ideas: ...
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that allowed you to type in your own name and see it on interactive billboards. More than 100,000 people have downloaded the app!