Beco – Steal our Staff
Beco makes environmentally friendly toiletries. But it is the people that make the brand what it is: 80% of its workforce disabled. In this provocative campaign – Grand Prix winner ...
Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that allowed you to type in your own name and see it on interactive billboards. More than 100,000 people have downloaded the app!