Coca Cola – Maroon 5 session
Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...
Good advertising is a form of sorcery and Coca-Cola understands that. During the Summer Love in Israel Coke created a unique bottle and handed it out to some young visitors. When a bottle was opened, it sent a signal to one of three drones. They were programmed so that as soon as a bottle opened a firework, which looks just like a shooting star, was launched from the air. You can eacht this little bit of magic in this case video.