Coca-Cola – Wrapping Paper Billboard

08 January 2014 | Fastmovers

To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard made entirely of wrapping paper.

23 March 2010 | Fastmovers

Ben & Jerry’s – Viva la Givolution

A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a ...
12 July 2013 | Fastmovers

Molson Canadian – The Beer Fridge

This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to ...
02 December 2013 | Fastmovers

Beldent – Almost Identical

An old social stigma says that chewing gum gives a bad impression. But is that true? Beldent tries to debunk this myth with a real-life experiment in the Museum of ...