Yihaodian – 1000 virtual supermarkets
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...
Coke Zero submerged The United States in recent months with a wave of drinkable advertising. A billboard was kicking off an innovative multi-channel campaign with interactive commercials (in partnership with Shazam technology), print ads, flyers, posters and social media. The case video summarizes the gigantic project in two minutes. Definitely worth checking out!