ASICS – Lights on LA PR Stunt
To celebrate the 30th edition of the LA Marathon title sponsor ASICS lighted up Los Angeles. The night before the event ASICS marked the entire 26.2 mile course with ...
Due to a 2006 law Sao Paulo turned into a colourless urban jungle. Together with a group of street artist Converse decided to combat the thousands shades of gray with a series of street installations. Passers-by were asked to join the fight by donating their shadows to be outlined and turned into colourful works of art. To extend the movement beyond the city of Sao Paulo, a social call-to-action was implemented, asking people from all over Brazil to donate their own digital shadows on Converse’s social platforms. Check out the case video, it’s worth watching.