Universal Music – Move Like Lorde
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
Due to a 2006 law Sao Paulo turned into a colourless urban jungle. Together with a group of street artist Converse decided to combat the thousands shades of gray with a series of street installations. Passers-by were asked to join the fight by donating their shadows to be outlined and turned into colourful works of art. To extend the movement beyond the city of Sao Paulo, a social call-to-action was implemented, asking people from all over Brazil to donate their own digital shadows on Converse’s social platforms. Check out the case video, it’s worth watching.
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the ...
To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat ...