CIF – Cleaning up Romania
We don’t see a lot of cool campaigns from Eastern Europe, but this one by CIF in Romania is certainly worth checking out. The Unilever-owned cleaning brand launched an app ...
On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer modified the production line of aluminum cans so that they could be stacked one on top of the other. By doing this plastic, cardboard, glue and any other waste that could damage the environment from packaging is removed. To really make a difference Corona decided to open source the idea so every manufacturer can follow their example.