Pocari Sweat – Lunar Dream Moon Capsule
Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...
On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer modified the production line of aluminum cans so that they could be stacked one on top of the other. By doing this plastic, cardboard, glue and any other waste that could damage the environment from packaging is removed. To really make a difference Corona decided to open source the idea so every manufacturer can follow their example.