Axe – Hair Crisis Relief
Axe launched this funny and inventive online campaign for teenagers. 100 girls judge the hair of guys who have uploaded pictures of themselves. Is their hairdo hot or not? ...
On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer modified the production line of aluminum cans so that they could be stacked one on top of the other. By doing this plastic, cardboard, glue and any other waste that could damage the environment from packaging is removed. To really make a difference Corona decided to open source the idea so every manufacturer can follow their example.