Axe – Hair Crisis Relief
Axe launched this funny and inventive online campaign for teenagers. 100 girls judge the hair of guys who have uploaded pictures of themselves. Is their hairdo hot or not? ...
In the heart of one of the most hectic cities in the world Corona created a secret paradise. Stripping away the surrounding concrete jungle of Mexico City, Paraíso Secreto combined theatrics, VR technology and interactive set design to immerse visitors into a natural mirage. They gained access via a hidden door camouflaged as a Corona vending machine. To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path. Over 3,000 people experienced the secret paradise including local influencers, contest winners and passers-by.