Corona – Paraíso Secreto

18 September 2017 | Fastmovers

In the heart of one of the most hectic cities in the world Corona created a secret paradise. Stripping away the surrounding concrete jungle of Mexico City, Paraíso Secreto combined theatrics, VR technology and interactive set design to immerse visitors into a natural mirage. They gained access via a hidden door camouflaged as a Corona vending machine. To heighten the realism, sand, heat, wind and even scents, allowed visitors to feel real-world elements as they travelled along a virtual path. Over 3,000 people experienced the secret paradise including local influencers, contest winners and passers-by.