Ben & Jerry's – Fairtweets
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...
The last couple of weeks we spotted some cool vending machine marketing. Like this stunt by Gatorade at American college campuses. They placed a series of ‘sweat it to get it’ machines at which students had to work for a bottle. And in London commuters could bring back holiday memories by getting a bottle with freshly cut grass or other favourite summer scents from a Twitter activated vending machine.