Grolsch – COOL
On the Dutch national holiday Queen’s Day (April 30) brewer Grolsch launches the COOL campaign. In a special bus people can exchange lukewarm beer cans of any brand for ...
The last couple of weeks we spotted some cool vending machine marketing. Like this stunt by Gatorade at American college campuses. They placed a series of ‘sweat it to get it’ machines at which students had to work for a bottle. And in London commuters could bring back holiday memories by getting a bottle with freshly cut grass or other favourite summer scents from a Twitter activated vending machine.