Matilda Bay – Rejected Ales
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of ...
The New Zealand based brewery DB Export won the Grand Prix Outdoor in this year’s Cannes festival. Its success story is called brewtroleum, a clean-burning biofuel made from the yeast leftover after they finish brewing beer. DE Export produces 300,000 litres of the planet-saving biofuel accompanied by the power slogan ‘Drink beer and save the planet’. A truly awesome idea that result in 10% sales increase in a declining market.
It took the Matilda Bay brewers 27 batches to create a beer that met their master brewer’s standards: the Original Ale. To promote this perfect brew, a range of ...
Skittles tries to conquer Facebook with a series of lively Rainbow campaigns. Last October they launched Dazzle the Rainbow, a challenge in which fans are asked to bury a ...
This spot on activation is exactly why we often pay attention to Coca-Cola’s Happiness campaigns. In Taking Home Happiness Coke surprises guest workers on their way home for the ...