LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
The New Zealand based brewery DB Export won the Grand Prix Outdoor in this year’s Cannes festival. Its success story is called brewtroleum, a clean-burning biofuel made from the yeast leftover after they finish brewing beer. DE Export produces 300,000 litres of the planet-saving biofuel accompanied by the power slogan ‘Drink beer and save the planet’. A truly awesome idea that result in 10% sales increase in a declining market.