DB Export – Drink beer and save the world, part 2

With Brewtroleum (Grand Prix Outdoor Cannes) DB Export came up one of the coolest campaigns in 2016. The New-Zealand brewer now presents a new way to save the planet. This time they try to tackle the fact that more and more beaches all over the world are in difficulty because of a shortage of sand that is used for the construction of buildings. That’s why DB Export created machines that transforms its beer bottles into sand substitute for builders. That’s good news for beaches, good for a smaller mountain of waste and probably also good for DB Export’s beer sales. Well done!