Delta Lingerie – The First Facebook Poke Campaign

09 January 2013 | Durables

Happy to start 2013 with an original concept. Just days after the release of Facebook’s Poke, the app has already been used for a campaign. A Tel Aviv advertising agency used it for Delta Lingerie. The campaign was based on clips of a model putting on lingerie, which was sent to people who liked the company’s page on Facebook. The last frame in the video refers to a one-time sale. Look here for the case video.