Shell – Wake-Up
The yearly transit from summer to winter time gives many Dutchmen the blues. To bring a bit of light into these dark days BrandBase developed the Shell Wake-Up campaign. ...
This one by Desperados is one of the wildest marketing stunts we’ve seen in a while. The brand teamed up with DJ Mike Cervello and organised a party in a zero gravity aeroplane that was transformed into a club. While flying 30,000ft above the Nevada dessert the plane dropped to 15,000ft and at that moment so did the bass, giving the crowd a once in a lifetime experience.