Heineken – Ignite
At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless ...
Desperados has made a specialty out of hosting awesome parties with innovative tech. The Heineken-owned tequila flavored beer brand now launched ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting their ideas. The first event was imagined by Karolina from Poland, who felt phones were negatively affecting the way people party. Desperados encouraged her idea that partygoers should give up their phones in return for a striking experience. Linked together, their 2,000 phone screens created the largest ever video light show at a house party.