Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
In these times where social networking sometimes seems to be a religion Diesel presents a campaign that shows the ridiculousness of spending so much time online. The fashion brand came up with Facepark. On this live social event people created an analog version of Facebook, simulating pretty much everything you can do on the world’s largest social network sites. Visitors walked around with cardboard profiles and tagged each other with stickers. According to Diesel Facepark is ‘A stupid idea that can change the world. But it probably will not.’ As long as stupid is this cool we have no problem with stupid.