The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
In these times where social networking sometimes seems to be a religion Diesel presents a campaign that shows the ridiculousness of spending so much time online. The fashion brand came up with Facepark. On this live social event people created an analog version of Facebook, simulating pretty much everything you can do on the world’s largest social network sites. Visitors walked around with cardboard profiles and tagged each other with stickers. According to Diesel Facepark is ‘A stupid idea that can change the world. But it probably will not.’ As long as stupid is this cool we have no problem with stupid.