Diesel – Go with the Fake

14 February 2018 | Durables

Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes that are actually real. All the pieces were specially crafted by Diesel design team and printed with the misspelt Diesel logo. Short after the opening Diesel turned the pop-up into an event. Rapper Gucci Mane invited his Instagram-followers to meet him at shop which resulted in a huge line outside. The Deisel-collection is now sold online.

 

06 December 2017 |

Volvo – Lightning Powered Billboard

To create some buzz around the release of its new S90 T8 Plug-in Hybrid in Thailand Volvo came up with a pretty electrifying idea. They built the world’s first ...
11 August 2014 | Durables

ASICS – Kerri Cannon

Sports brand ASICS is sponsor of the World Series of Beach Volleyball and one of the greatest beach volleyball players of all-time: Kerri Walsh Jennings. To offer World Series ...
14 November 2012 |

Sony – The Xperia Soda Stunt

With this 007 style marketing stunt Sony showed off the main USP of its new waterproof Xperia cellphone. Before the screening of Skyfall in Stockholm they handed out free ...