Diesel – Go with the Fake

14 February 2018 | Durables

Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes that are actually real. All the pieces were specially crafted by Diesel design team and printed with the misspelt Diesel logo. Short after the opening Diesel turned the pop-up into an event. Rapper Gucci Mane invited his Instagram-followers to meet him at shop which resulted in a huge line outside. The Deisel-collection is now sold online.

 

28 November 2011 | Durables

Penningtons – Magic Mirror

Great brand acitvation example by plus size fashion store Penningtons. To show customers how good they look in a Penningtons outfit the created a magic mirror that sets you ...
09 March 2017 | Durables

Hummel – All-white Football Kit

After two missed qualifications, the Danish national football team has reached rock-bottom. When sports brand Hummel recently returned as sponsor, they wanted to start with a blank page. Instead ...
16 July 2018 | Durables

Hunter – Hot Air Boot

To celebrate its 162nd birthday in style, the upscale British wellington brand Hunter has built a 120-foot hot air balloon which closely resembles Hunter’s original design. In a huge ...