Sony – AR Headphone Music Festival
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters ...
With the release of a new fashion campaign Diesel takes a stand against bullying on social media. In a series of films notable faces and influencers including Nicki Minaj, Gucci Mane and Tommy Dorfman wear Diesel-fashion items emblazoned with some of the hateful online comments they have received. The Hate Couture collection is sold in the brand’s online shop and starting October 6, Diesel will be allowing customers to personalize their own pieces using the worst comment they’ve ever received. A portion of the profit from each piece will go towards Only the Brave Foundation, a social non-profit organization supported by fashion brands.