JetBlue – Fly it Forward
In this heart-warming social initiative JetBlue re-vitalizes the pay it forward-concept. The airline started Fly it Forward by giving free tickets to persons involved in humanitarian efforts. Once their ...
With this innovative campaign the Russian non-profit organization Dislife tries to change the behaviour of non-disabled drivers who take parking places reserved for handicapped people. In order to achieve their mission they turned flat disabled signs on parking lots in Moscow into talking projections of real disabled persons, which resulted in several unexpected and confronting and encounters.