KLM – Surprise
Royal Dutch Airline KLM smartly uses the power of Twitter and Foursquare in this sympathetic social media campaign. Passengers who put outs tweets that they are waiting for a ...
With this innovative campaign the Russian non-profit organization Dislife tries to change the behaviour of non-disabled drivers who take parking places reserved for handicapped people. In order to achieve their mission they turned flat disabled signs on parking lots in Moscow into talking projections of real disabled persons, which resulted in several unexpected and confronting and encounters.