Distance – Outlaw Runners

Last month the speed limit in Paris was lowered to 30km/h. This new law got everyone talking and that inspired by the French running store Distance to launch an outdoor campaign in which the brand recruited professional athletes to trigger a speed camera and get snapped going faster than 30km/h. Distance used the black-and-white speed camera pictures in the powerful PR campaign Outlaw Runners, displaying the images on social media and in its store windows.