The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
Last month the speed limit in Paris was lowered to 30km/h. This new law got everyone talking and that inspired by the French running store Distance to launch an outdoor campaign in which the brand recruited professional athletes to trigger a speed camera and get snapped going faster than 30km/h. Distance used the black-and-white speed camera pictures in the powerful PR campaign Outlaw Runners, displaying the images on social media and in its store windows.