Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
‘Potholes and bumps in the road can cause irreversible damage to your pizza during the drive home. We can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped.’ With this heroic statement Domino’s has launched its Paving for Pizza project, in which the fast-food company teams up with local administrations in order to help fix their broken roads. Domino’s already paid to fix 200 potholes in four cities across the U.S. and people can request for pavement to be fixed via the campaign website. That’s what we call a smart way to get some good publicity.