Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
Asylum 626 is an impressive and stunningly designed combination of a horror movie, an interactive game, social media and advertising. In this follow-up of the successful campaign Hotel 626 players are trapped in an insane asylum. Once inside there’s only one thing on your mind: get the hell out of here! A bag of Doritos chips is one of the keys to freedom. The site is only viewable at night between the hours of 6 pm and 6 am, but if you adjust the time on your computer you can sneak in whenever you want.