Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
Asylum 626 is an impressive and stunningly designed combination of a horror movie, an interactive game, social media and advertising. In this follow-up of the successful campaign Hotel 626 players are trapped in an insane asylum. Once inside there’s only one thing on your mind: get the hell out of here! A bag of Doritos chips is one of the keys to freedom. The site is only viewable at night between the hours of 6 pm and 6 am, but if you adjust the time on your computer you can sneak in whenever you want.
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
The photoshopped dream world in advertising images has created a false idea of what a beautiful woman should look like. Dove and its Danish agency Mindshare wanted to change ...
Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan ...