Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
Super Bowl Sunday, 7 February 2016. A massive crane lifts twenty people 137 feet in the air to catch the boldest view of the big game. With this spectacular stunt Doritos kicks off its 50th birthday party. In the yearlong Bold 50 campaign the brand invites everyday consumers to break any of 50 world records, all of which involve Doritos chips in some way. Cool!
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
Inspired by the meaning of the original rainbow flag, US spirit brand Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ ...
To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...