Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
Super Bowl Sunday, 7 February 2016. A massive crane lifts twenty people 137 feet in the air to catch the boldest view of the big game. With this spectacular stunt Doritos kicks off its 50th birthday party. In the yearlong Bold 50 campaign the brand invites everyday consumers to break any of 50 world records, all of which involve Doritos chips in some way. Cool!