Coca Cola – Facial Profiler
More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending machine used facial recognition software to detect whether someone was yawning, and then provided them with a free shot of caffeine to help them wake up.