Coca-Cola – Wrapping Paper Billboard
To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.
To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...
Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with ...
When Mexican fishermen turn to the ocean, they find way more plastic than fish. Beer brand Corona, which has a longstanding commitment to fighting plastic pollution, addresses this problem ...