Douwe Egberts – Douwe Egberts and More

25 February 2010 | Fastmovers

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.

03 June 2012 | Fastmovers

Coca-Cola – Download Concert

This rocking activation gives new meaning to the term downloading. In Colombia, Coca-Cola promoted its online radio station Coke FM via a live concert where the audience could literally ...
07 September 2017 | Fastmovers

Natakhtari Beer – Flying Hammock

Last summer a pretty weird video has gone viral. It shows a man lying in a drone-suspended hammock and floating through the sky over the Georgian town Khashuri. He ...
09 December 2009 | Fastmovers

Coca Cola – Facial Profiler

More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...