Domino’s Pizza – Social Pizza
This nice campaign by Domino’s Pizza Australia is worth checking out. In Social Pizza the fast food chain is encouraging its Facebook fans to create the ultimate pizza. People ...
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.