Douwe Egberts – Douwe Egberts and More

25 February 2010 | Fastmovers

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.

08 January 2014 |

Coca-Cola – Wrapping Paper Billboard

To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...
16 April 2021 |

Emerson’s – The Tiny Pub

Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with ...
08 October 2021 | Fastmovers

Corona – Plastic Fishing Tournament

When Mexican fishermen turn to the ocean, they find way more plastic than fish. Beer brand Corona, which has a longstanding commitment to fighting plastic pollution, addresses this problem ...