Douwe Egberts – Douwe Egberts and More

25 February 2010 | Fastmovers

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.

01 June 2010 |

Heineken – Your Heineken

The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers ...
09 April 2010 | Fastmovers

The Gap – 1969 Stream iPad

It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 ...
05 April 2019 |

Desperados – Epic Parties Imagined by You

Desperados has made a specialty out of hosting awesome parties with innovative tech. The Heineken-owned tequila flavored beer brand now launched ‘Epic Parties Imagined by You’, a yearlong series ...