Douwe Egberts – Douwe Egberts and More

25 February 2010 | Fastmovers

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and tea pots. The recently launched e-commerce platform Douwe Egberts and More gives the classic saving plan a web 2.0 impulse with digital seals, a web shop, news en exclusive offers. It’s an efficient and elegant site that will trigger new generations to start saving Douwe Egberts points.

29 January 2015 | Fastmovers

Bud Light – Real-life Pacman

Bud Light released its Superbowl ad. In this epic 90-second commercial some random guy is allegedly picked to play a life-size version Pac-Man. What happens next is pretty much the ...
19 September 2012 | Fastmovers

Coca-Cola – Happiness Table

Coca-Cola added a new feelgood stunt to its Happiness-focused marketing platform. After the Happiness Truck and the Happiness Machine this is one designed to bring together strangers over a ...
30 April 2014 | Fastmovers

Paulig – Muki

For many people the coffee cup is like an inseparable friend. That inspired Finnish coffee roastery company Paulig to find a way to put a new spin on the re-usable ...