Lux – The Soap with a Lump
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
The photoshopped dream world in advertising images has created a false idea of what a beautiful woman should look like. Dove and its Danish agency Mindshare wanted to change this from the inside by ‘hacking’ the world’s biggest photo library, Shutterstock. From January this year photographers throughout the world flooded Shutterstock with their own, non stereotypical images of beautiful women. On International Women’s Day Dove encouraged agencies and advertisers to use these images in their ads. 42 brands came on board, 1729 images were downloaded and it generated 40 million media impressions. Not bad for a $10,000 campaign.
Research revealed that a staggering 75% of Indian women shy away from self-examination for breast cancer. That inspired Lux to launch a campaign that did something more fundamental than ...
This one by Desperados is one of the wildest marketing stunts we’ve seen in a while. The brand teamed up with DJ Mike Cervello and organised a party in ...
Bye bye lukewarm pizza. After five years of thinking, designing and building Domino’s introduced the ultimate pizza delivery car. It’s a modified Chevy Spark tricked out with a warming ...