Dove – Image Hack

20 April 2017 | Fastmovers

The photoshopped dream world in advertising images has created a false idea of what a beautiful woman should look like. Dove and its Danish agency Mindshare wanted to change this from the inside by ‘hacking’ the world’s biggest photo library, Shutterstock. From January this year photographers throughout the world flooded Shutterstock with their own, non stereotypical images of beautiful women. On International Women’s Day Dove encouraged agencies and advertisers to use these images in their ads. 42 brands came on board, 1729 images were downloaded and it generated 40 million media impressions. Not bad for a $10,000 campaign.