Corona – Plastic Fishing Tournament
When Mexican fishermen turn to the ocean, they find way more plastic than fish. Beer brand Corona, which has a longstanding commitment to fighting plastic pollution, addresses this problem ...
The photoshopped dream world in advertising images has created a false idea of what a beautiful woman should look like. Dove and its Danish agency Mindshare wanted to change this from the inside by ‘hacking’ the world’s biggest photo library, Shutterstock. From January this year photographers throughout the world flooded Shutterstock with their own, non stereotypical images of beautiful women. On International Women’s Day Dove encouraged agencies and advertisers to use these images in their ads. 42 brands came on board, 1729 images were downloaded and it generated 40 million media impressions. Not bad for a $10,000 campaign.
When Mexican fishermen turn to the ocean, they find way more plastic than fish. Beer brand Corona, which has a longstanding commitment to fighting plastic pollution, addresses this problem ...
With Happy Table McDonald’s takes its kids marketing strategy to the next level. Using Near Field Communication technology the fast food giant transformed dinner tables into digital playgrounds. The concept ...
Coca-Cola does it again. The new Open Happiness activation is a great piece of feel good branding. This time Coca-Cola invited the people of India and Pakistan – two ...