Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
This is an interesting example of online fashion advertising. In the interactive video Dress Us! people can pick various outfits for two young women, Kate and Molly. At first they give you the impression that you are part of a funny game, but these lovely ladies only want one thing: sell clothes…