Last weekend a mysterious plane appeared in Shoreditch High Street in East London. Curious passers-by who entered it were instantly transported into an immersive experience that took them on a mini trip to contemporary Holland. Guided by a full cast of live actors the visitors took a boat trip down the Amsterdam canal, visited an art gallery visit and walked through a field of tulips. The experience is an extension of EasyJet’s ‘Why not?’ campaign, that encourages travellers to make more spontaneous trips. The airline teamed up with the Dutch Tourism Board and Amsterdam’s Schiphol Airport.
With this innovative campaign for their CommBank Property Guide App the Australian Commonwealth Bank blends two totally different forms of communication: the traditional newspaper ad and the interactive world ...
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to ...
The Basel tourism agency uses the Pokemon Go hype for an awesome piece of city marketing. The crazy video shows four life-sized Pikachus running the streets of Switzerland’s third-largest ...