IKEA – 25 square meters Syria
In the middle of the IKEA flagship store in Norway, between displays of cosy furnishings, stood a small room with cement walls. The display is an exact copy of ...
Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of Transportation and Tourism came up with this brilliant activation. They invited a group of 40 travellers to an exotic destination in Costa Rica, but without knowing they actually never left Ecuador. This case video shows tells the story behind this cool and prize-winning campaign.