PEDAGOGIUM – FREEDOM TATTOOS
Remember this brilliant Red Cross campaign from last year? This week we once again spotted an original concept by a Polish non-profit organisation. The social rehab centre Pedagogium created ...
Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of Transportation and Tourism came up with this brilliant activation. They invited a group of 40 travellers to an exotic destination in Costa Rica, but without knowing they actually never left Ecuador. This case video shows tells the story behind this cool and prize-winning campaign.