Heineken – Hotel Hoax
To celebrate the launch of the first UEFA Champions League Trophy Tour Heineken came up with this great hoax. In a hotel room with hidden cameras soccer fans were ...
Wherever there is a broken heart, there’s ice cream. That Mexican ice cream brand Elena’s to design a limited-edition product with heartbreak in mind. It includes five flavors strategically layered to coincide with the stages of a breakup, including matcha for anger and dark chocolate is for sadness. On the waves of online buzz the first lot sold out in the first week and Elena’s other ice cream flavor had a 160% sales increase.