Elena’s – The Heartbreak Ice Cream

27 January 2022 | Fastmovers

Wherever there is a broken heart, there’s ice cream. That Mexican ice cream brand Elena’s to design a limited-edition product with heartbreak in mind. It includes five flavors strategically layered to coincide with the stages of a breakup, including matcha for anger and dark chocolate is for sadness. On the waves of online buzz the first lot sold out in the first week and Elena’s other ice cream flavor had a 160% sales increase.

01 August 2012 |

Sprite – Beach Shower

With this cool installation Sprite proved its ‘refreshing’ slogan in a creative way. The gigantic installation brought beach-goers in Rio de Janeiro instant relief with a shower. And no, ...
30 October 2015 | Fastmovers

Coca-Cola – Wish in a Bottle

Good advertising is a form of sorcery and Coca-Cola understands that. During the Summer Love in Israel Coke created a unique bottle and handed it out to some young ...
09 July 2010 |

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...