Emerson’s – The Tiny Pub

Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with friends. Over several months craft brewery Emerson’s took a two-person bar on a national tour of New Zealand, stopping at various picturesque locations where customers could book 27-minute authentic pub experience. Besides the fact that the entire tour was booked out on one day, Emerson’s supermarket sales increased with 26% and the end of the campaign, the brand sold out of its existing stock of beer.