Yihaodian – 1000 virtual supermarkets
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...
Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with friends. Over several months craft brewery Emerson’s took a two-person bar on a national tour of New Zealand, stopping at various picturesque locations where customers could book 27-minute authentic pub experience. Besides the fact that the entire tour was booked out on one day, Emerson’s supermarket sales increased with 26% and the end of the campaign, the brand sold out of its existing stock of beer.
China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...
81 men and women are racing on a scooter through The Hague city centre. Above their head a huge signs that says ‘tag me’. The kick-off of the Shell ...
Women are 71% more likely to be injured and 17% more likely to die in a car crash. The reason: most crash tests are based on male dummies. In ...