Coca Cola – Encourage Meter
Euro 2012 is still a half year away, but this remarkable concept in Argentina is one to remember. Coca Cola boosted their Copa America sponsorship with this giant screen ...
Though many of us can’t wait to go to a crowded pub again, this experience campaign brilliantly corresponds with out deeper appreciation for social activities and quality time with friends. Over several months craft brewery Emerson’s took a two-person bar on a national tour of New Zealand, stopping at various picturesque locations where customers could book 27-minute authentic pub experience. Besides the fact that the entire tour was booked out on one day, Emerson’s supermarket sales increased with 26% and the end of the campaign, the brand sold out of its existing stock of beer.