ING – SAIL Amsterdam
As SAIL’s main sponsor the Dutch ING bank attaches great value in ensuring that everyone can enjoy the largest nautical event in the world. With that in mind BrandBase ...
To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just parked their car. Daring brand activation, but very funny none the less. And successful according to this case study.