Smart Communications – Smart Text Books
This very cool and engaging campaign won Cannes Mobile Grand Prix last week. Smart, the Philippines’ largest telecom provider, took its mission to “make text light and easy” further than ...
To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just parked their car. Daring brand activation, but very funny none the less. And successful according to this case study.