Skcin – Computertan
Cancer awareness campaigns usually are pretty confronting. The British charity organization Skcin chooses a different angle. At first sight Computertan seems to be a smooth online beauty advert, but ...
To promote rental company Europcar’s new service Autoliberté, Ogilvy Paris organized this hidden camera prank. Shoppers were flabbergasted after finding a piece of scrap at the spot they’ve just parked their car. Daring brand activation, but very funny none the less. And successful according to this case study.