Helsingin Sanomat – The Ugliest News of the Year
The ugly Christmas sweater has become a ubiquitous feature of the holiday season and many brands have jumped on the bandwagon. While most branded Christmas sweaters are designed for ...
To emphasize its innovative brand image Evolution came up with this eye-catching concept at Lisbon airport. The Portuguese hotel chain offered tired passengers a comfortable place to rest by creating portable fold-out bedroom. Each bed was made of recycled cardboard designed to bear every height and weight. Passengers could pop it open in a quiet corner of the airport and suddenly, waiting for a flight became more comfortable than a flight itself. To top it off, a bed came with a QR voucher for 20% off the next stay at Evolution.