WWF – The Tiger Challenge
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and ...
To emphasize its innovative brand image Evolution came up with this eye-catching concept at Lisbon airport. The Portuguese hotel chain offered tired passengers a comfortable place to rest by creating portable fold-out bedroom. Each bed was made of recycled cardboard designed to bear every height and weight. Passengers could pop it open in a quiet corner of the airport and suddenly, waiting for a flight became more comfortable than a flight itself. To top it off, a bed came with a QR voucher for 20% off the next stay at Evolution.