Hi – Pokkie foetsie. Alles foetsie.
The commercial ‘Pokkie Foetsie’ (Dutch slang for ‘lost mobile phone’) is quite funny, but not really a brandactivation case. But mobile operator Hi takes it to the next level ...
To emphasize its innovative brand image Evolution came up with this eye-catching concept at Lisbon airport. The Portuguese hotel chain offered tired passengers a comfortable place to rest by creating portable fold-out bedroom. Each bed was made of recycled cardboard designed to bear every height and weight. Passengers could pop it open in a quiet corner of the airport and suddenly, waiting for a flight became more comfortable than a flight itself. To top it off, a bed came with a QR voucher for 20% off the next stay at Evolution.