WWF – The Tiger Challenge
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and ...
This is one of the most creative and effective ideas we spotted this year. Nazi’s against Nazi’s is a campaign that tricks neo-Nazis into raising thousands of euros for the anti-extremist charity Exit Deutschland. The light-hearted tongue-in-cheek approach works really well with a tragic subject like this. Love it!