ANWB – Paul the Night Cyclist
This fall the Dutch travellers’ association ANWB again informs bicyclists about the necessity of good lighting. Last year BrandBase introduced a series of cheerful activations starring the ANWB Light ...
This is one of the most creative and effective ideas we spotted this year. Nazi’s against Nazi’s is a campaign that tricks neo-Nazis into raising thousands of euros for the anti-extremist charity Exit Deutschland. The light-hearted tongue-in-cheek approach works really well with a tragic subject like this. Love it!