AXA – Interactive TV commercial
After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ...
This is one of the most creative and effective ideas we spotted this year. Nazi’s against Nazi’s is a campaign that tricks neo-Nazis into raising thousands of euros for the anti-extremist charity Exit Deutschland. The light-hearted tongue-in-cheek approach works really well with a tragic subject like this. Love it!