LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
This sampling machine by snack brand Fantastic Delites is an amazing example of the power of simplicity. On first sight it’s rather dull, but this case video shows how well it plays with most basic of human instincts. Look here for the campaign site.