Tide – Loads of Hope
A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the ...
This sampling machine by snack brand Fantastic Delites is an amazing example of the power of simplicity. On first sight it’s rather dull, but this case video shows how well it plays with most basic of human instincts. Look here for the campaign site.