Fashion Revolution – 2 euro T-shirt Vending Machine

This social experiment generates a lot of (online) buzz the last few days. The global initiative Fashion Revolution tempted shoppers in Berlin with a vending machine that offered T-shirts priced at two euro’s. People who placed their money inside the machine were confronted with footage about the shocking price of cheap fashion. After that the shoppers were asked if they still wanted to buy the t-shirt, or donate the two euro’s to Fashion Revolution. This video shows how they reacted.