Dove – Image Hack
The photoshopped dream world in advertising images has created a false idea of what a beautiful woman should look like. Dove and its Danish agency Mindshare wanted to change ...
It’s hard to believe, but in Germany feminine hygiene essentials are subject to the luxury tax of 19%. To address this absurd legislation online retailer The Female Company came up with a brilliant scheme: it started selling The Tampon Book, an actual book that doubles as packaging for its products. The reason? Books are only taxed at 7%. It quickly sold out and managed to grab the attention of German lawmakers, with many female politicians sharing the book with their followers. A petition to reduce the tax rate to 7% currently has more than 175,000 signatures and the campaign won several prestigious awards. Among them the PR Grand Prix in Cannes.