Heinz – The Ketchup Puzzle
Last year, while social distancing and self-isolation became the norm, a nostalgic favorite began trending in our social feeds: the puzzle. So Heinz Ketchup created what might be the ...
It’s hard to believe, but in Germany feminine hygiene essentials are subject to the luxury tax of 19%. To address this absurd legislation online retailer The Female Company came up with a brilliant scheme: it started selling The Tampon Book, an actual book that doubles as packaging for its products. The reason? Books are only taxed at 7%. It quickly sold out and managed to grab the attention of German lawmakers, with many female politicians sharing the book with their followers. A petition to reduce the tax rate to 7% currently has more than 175,000 signatures and the campaign won several prestigious awards. Among them the PR Grand Prix in Cannes.