The Female Company – The Tampon Book

20 December 2019 | Fastmovers

It’s hard to believe, but in Germany feminine hygiene essentials are subject to the luxury tax of 19%. To address this absurd legislation online retailer The Female Company came up with a brilliant scheme: it started selling The Tampon Book, an actual book that doubles as packaging for its products. The reason? Books are only taxed at 7%. It quickly sold out and managed to grab the attention of German lawmakers, with many female politicians sharing the book with their followers. A petition to reduce the tax rate to 7% currently has more than 175,000 signatures and the campaign won several prestigious awards. Among them the PR Grand Prix in Cannes.

 

18 August 2014 |

WOKKER – DRONEVERTISING

No, this isn’t a spoof. Although the case video maybe makes you feel otherwise. The Asian restaurant chain Wokker tried to seduce professionals in Moscow’s financial district with advertisement ...
03 April 2015 | Fastmovers

Suntory – Worlds First Interactive Whisky Glass

Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
24 April 2013 |

Heineken – Ignite

At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless ...