Fendi – Kanye West

18 February 2009 | Durables

Kayne West gives new meaning to the expression ‘sell your head’. The high-end Italian fashion
house Fendi paid the stylish rapper 10.000 dollars to walk around as a living
billboard on a party in Tokyo. Is this the new way of celebrity advertising?

04 August 2015 | Durables

Preview Magazine – Fashion is Power

An umbrella becomes a spear; a designer bag turns into a shield. If necessary fashion items can be pretty good weapons of self-defence. In the Philippines, where lots of ...
07 June 2016 |

Lockheed Martin – Field Trip to Mars

Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
13 December 2018 |

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...