Fendi – Kanye West

18 February 2009 | Durables

Kayne West gives new meaning to the expression ‘sell your head’. The high-end Italian fashion
house Fendi paid the stylish rapper 10.000 dollars to walk around as a living
billboard on a party in Tokyo. Is this the new way of celebrity advertising?

26 September 2018 | Durables

Bjorn Borg – Swap Drugs for Sportswear

Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
21 May 2015 | Durables

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
03 April 2014 | Durables

Playstation – Electrifying activation

PlayStation surprised passers-by in Antwerp with an electrifying activation. A life size electrical socket was installed at Central Station with the indication to insert both fingers. Persistent travellers got ...