Fendi – Kanye West

18 February 2009 | Durables

Kayne West gives new meaning to the expression ‘sell your head’. The high-end Italian fashion
house Fendi paid the stylish rapper 10.000 dollars to walk around as a living
billboard on a party in Tokyo. Is this the new way of celebrity advertising?

26 September 2018 |

Bjorn Borg – Swap Drugs for Sportswear

Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
27 November 2015 | Durables

Samsung – 10 Minute Vacation

The new Samsung Galaxy S6 battery can charge up to 4 hours within 10 minutes. To emphasize that Samsung created a feel good activation in which they helped busy ...
21 September 2021 |

Distance – Outlaw Runners

Last month the speed limit in Paris was lowered to 30km/h. This new law got everyone talking and that inspired by the French running store Distance to launch an ...