Fastweb – From Milan to Tokyo by subway
January 21 2013, Milan. It looks like a Monday morning like any other. You’re still a bit sleepy when you take the sub to work. But instead of arriving ...
The new Spanish telco provider Fi Network came up with a crazy idea to explain to the Generation Z what’s possible with the gigabyte capacity of its subscriptions. They made a pact with famous YouTuber Widler Soldier (2.26 million subscribers). In a digital experience that lasted 4 hours he was buried alive and had to spend 30gigs to escape from a coffin. The challenge was broadcasted live on YouTube and achieved more than 1.6 million minutes viewed. The best part for Fi Network? The campaign resulted in 23% more new customers (check out the case study for more results).