BBVA – Concert of the Year
Pedro Suarez Vertiz is the most famous Peruvian rock star. But back in 2011 the national icon was diagnosed with a disorder that will prevent him from singing again. ...
The new Spanish telco provider Fi Network came up with a crazy idea to explain to the Generation Z what’s possible with the gigabyte capacity of its subscriptions. They made a pact with famous YouTuber Widler Soldier (2.26 million subscribers). In a digital experience that lasted 4 hours he was buried alive and had to spend 30gigs to escape from a coffin. The challenge was broadcasted live on YouTube and achieved more than 1.6 million minutes viewed. The best part for Fi Network? The campaign resulted in 23% more new customers (check out the case study for more results).