Shell/VVN – Back to School PR stunt
As kick-off for the annual Back to School campaign BrandBase developed an engaging publicity stunt commisioned by Shell and the Dutch safe traffic organization VVN (together responsible for the ...
The new Spanish telco provider Fi Network came up with a crazy idea to explain to the Generation Z what’s possible with the gigabyte capacity of its subscriptions. They made a pact with famous YouTuber Widler Soldier (2.26 million subscribers). In a digital experience that lasted 4 hours he was buried alive and had to spend 30gigs to escape from a coffin. The challenge was broadcasted live on YouTube and achieved more than 1.6 million minutes viewed. The best part for Fi Network? The campaign resulted in 23% more new customers (check out the case study for more results).