Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful PR stunt at the LA Auto Show. They asked noted artist Nicola Verlato to paint a fresco in the back of the vehicle. For six days (ending November 25) he lied on his back to finish his homage to Michelangelo. Every day a time-lapsed of Verlato’s progress video was showcased on the campaign site.