Fiat – Italian Masterpiece Project @ LA Auto Show

26 November 2013 | Durables

For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful PR stunt at the LA Auto Show. They asked noted artist Nicola Verlato to paint a fresco in the back of the vehicle. For six days (ending November 25) he lied on his back to finish his homage to Michelangelo. Every day a time-lapsed of Verlato’s progress video was showcased on the campaign site.

06 March 2009 |

LG – The fastest sms

Nice stunt by LG in Portugal. To promote the KS360, a mobile phone with a keyboard similar to a computer, advertising agency Torke organized the national Portuguese championship sms ...
05 December 2011 |

BGH – Music Magnetron

Your client wants a campaign for the launch of a product; let’s say a microwave oven. The problem is: there’s nothing new to tell. What do you do? Right: ...
08 January 2020 | Durables

Volkswagen – The No Show Room

Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...