Fiat – Italian Masterpiece Project @ LA Auto Show

26 November 2013 | Durables

For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful PR stunt at the LA Auto Show. They asked noted artist Nicola Verlato to paint a fresco in the back of the vehicle. For six days (ending November 25) he lied on his back to finish his homage to Michelangelo. Every day a time-lapsed of Verlato’s progress video was showcased on the campaign site.

25 June 2011 | Durables

BrandBase wins a Silver Lion in Cannes

Brandactivation.nl initiator BrandBase is very proud on the Silver Lion Cyber and Design we won for the Pallet Project. It’s a great recognition for the hard work we put ...
09 January 2013 |

Swatch – Stop the Time

Nice Facebook-activation by Swatch to promote its new collection. Stop the Time is a Facebook game where players had to keep their mouse button pushed on a virtual watch. ...
17 September 2012 |

Philips – Hideouts

To promote a new line of frameless smart-tv’s Philips came up with this cool online treasure hunt. They have hidden ten tv’s across the world. The action site reveils ...