IKEA – Movie Marketing
On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...
For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful PR stunt at the LA Auto Show. They asked noted artist Nicola Verlato to paint a fresco in the back of the vehicle. For six days (ending November 25) he lied on his back to finish his homage to Michelangelo. Every day a time-lapsed of Verlato’s progress video was showcased on the campaign site.