BMW – The Straightest Road Trip Possible
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful PR stunt at the LA Auto Show. They asked noted artist Nicola Verlato to paint a fresco in the back of the vehicle. For six days (ending November 25) he lied on his back to finish his homage to Michelangelo. Every day a time-lapsed of Verlato’s progress video was showcased on the campaign site.