BMW – The Straightest Road Trip Possible
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful PR stunt at the LA Auto Show. They asked noted artist Nicola Verlato to paint a fresco in the back of the vehicle. For six days (ending November 25) he lied on his back to finish his homage to Michelangelo. Every day a time-lapsed of Verlato’s progress video was showcased on the campaign site.
To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...
On various hotspots in Dutch and Belgium cities you can see pairs of Converse shoes hanging in weird places. The two different models are connected by shoelaces. The finder ...
With Who is Notasso? Samsung Galaxy Note launched a very effective interactive campaign in The Netherlands. More than 50,000 people used the Facebook app to let their pictures mash ...