Superette – Short shorts
This campaign of fashion-retailer Superette from New Zealand isn’t exactly high-tech. But to promote their line of short shorts they did choose a very literal form of branding. Indented ...
Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With this application readers can tag cloths and accessories in their Facebook friends’ photos. The tagged items are posted on the Fashion Tag wall and editors pick the best ones to publish in the magazine. Nice idea that improves the interactivity between brand and readers and can result in commercial opportunities.