Flair – Fashion Tag

30 March 2011 | Fastmovers

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With this application readers can tag cloths and accessories in their Facebook friends’ photos. The tagged items are posted on the Fashion Tag wall and editors pick the best ones to publish in the magazine. Nice idea that improves the interactivity between brand and readers and can result in commercial opportunities.

19 April 2011 |

Shell – V-Power EN

What do you get as you bring together a world famous stunt man, a tuned Fiat 500 and an 11 meters high looping? A thrilling car stunt! To promote ...
16 April 2010 |

Stella Artois – King of Cannes

This well-done, sophisticated social media campaign by the Belgium brewer Stella Artois is certainly worth checking out. To promote their sponsorship of the Cannes Film Festival advertising agencies Mother ...
12 February 2020 | Fastmovers

SC Johnson – Scent by Glade

The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples of its home air fresheners to ...