Douwe Egberts – Bye Bye Red Eye
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With this application readers can tag cloths and accessories in their Facebook friends’ photos. The tagged items are posted on the Fashion Tag wall and editors pick the best ones to publish in the magazine. Nice idea that improves the interactivity between brand and readers and can result in commercial opportunities.