Heineken – Worlds Apart Experiment
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which ...
With #flowers4oxygen floriculture companies join hands to spread a message of hope during the corona crisis. They kicked-off of the campaign with an enormous (2,250 square meters) flower plant installation in the shape of a pair of lungs. Various companies from the flower and plant industry supplied over 50,000 plants and 150,000 flowers to the grounds of the famous (and now closed) Dutch flower park Keukenhof. The result is quite magnificent.
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which ...
Check out this nice innovation by Grolsch in Russia. The Dutch brewer took a promotional campaign for free online movies a step further. The one-touch technology allows people to ...
Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...