The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique to another level. With the campaign for the new Ford C-Max it has the premiere of the first outdoor AR campaign that also uses 3D depth imaging technology. This campaign allows people to handle and explore a 3D virtual model of the car on screen and in the palm of their hand. Virtual buttons allow the user to – for instance – choose the colour of the car, open doors, fold the seats flat or turn the car 360 degrees in the palm of their hand.
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...
Among the skyscrapers of Manila Nike created the Unlimited Stadium: a pop-up running track designed in a shape of a sole print of the Nike LunarEpic Low Flyknit. Through ...