BVG Berlin – Limited edition Adidas sneaker
This is one of the best and most creative activations we’ve seen in a while. To celebrate its 90th birthday public transport company BVG formed a partnership with sportswear ...
Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims at die-hard Fusion drivers. The more passionate people talk about their car on social networks like YouTube, Twitter and Facebook, the more chance they have to be selected for Fusion 41. In this way Ford creates a positive buzz around the Fusion even before the race has started.