Ford C-Max – Augmented Reality campaign
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims at die-hard Fusion drivers. The more passionate people talk about their car on social networks like YouTube, Twitter and Facebook, the more chance they have to be selected for Fusion 41. In this way Ford creates a positive buzz around the Fusion even before the race has started.