Ford – Fusion 41

05 November 2009 | Durables

Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims at die-hard Fusion drivers. The more passionate people talk about their car on social networks like YouTube, Twitter and Facebook, the more chance they have to be selected for Fusion 41. In this way Ford creates a positive buzz around the Fusion even before the race has started.
 
 

28 November 2019 | Durables

The North Face – Enjoy Air Down

In the past The North Face showed that it understands how you can translate that adventurous outdoor vibe into an energy-pumping live experience. To promote its new jackets the ...
26 September 2018 | Durables

Bjorn Borg – Swap Drugs for Sportswear

Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
02 March 2012 | Durables

Intel – Pop-Up Theatre

With a new take on the worn-out flashmob concept, Intel demonstrates the design and responsiveness the new Ultrabooks. Sixty people with Ultrabooks synched together to create a Pop-Up Theatre in a ...