Honda Jazz – Screen Hopping
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content ...
Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims at die-hard Fusion drivers. The more passionate people talk about their car on social networks like YouTube, Twitter and Facebook, the more chance they have to be selected for Fusion 41. In this way Ford creates a positive buzz around the Fusion even before the race has started.
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content ...
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
In this large-scale stunt that spanned all the way from London to the USA Porsche promoted its first electric vehicle. It all started when The London Eye suddenly began ...