Volkswagen – The Fun Theory
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Finding a parking spot can be a hell of a job, especially in big cities. The new Ford Ka is so small that you can park it on seemingly impossible places. That’s the message in this nice crossmedial and interactive campaign. First Ford placed print ads in Dutch newspapers and magazines. By holding this ad in front of your webcam on the action site you can experience the advantages of the new Ka.