Smart – E-Ball
This brilliant activation makes electric cars look quite sexy. The live pong gaming installation, controlled by two third generation electric Smart cars, was launched at the Frankfurt Motorshow and ...
Finding a parking spot can be a hell of a job, especially in big cities. The new Ford Ka is so small that you can park it on seemingly impossible places. That’s the message in this nice crossmedial and interactive campaign. First Ford placed print ads in Dutch newspapers and magazines. By holding this ad in front of your webcam on the action site you can experience the advantages of the new Ka.