Adidas – Ready to Run
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in Brazil, Ford is trying to help remedy the problem by developing a hat that alerts drivers that they might be falling asleep. The SafeCap looks like a normal baseball cap, but it’s really a piece of wearable technology that tracks head movements to determine if a wearer is about to doze off. For now it’s mainly a cool piece of brand activation to celebrate Ford’s truck anniversary in Brazil, but they hope to launch a version of SafeCap for international sale in the near future.
Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...
Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
‘Fast Lane – Driven by fun’ is the slogan of the new campaign for the Volkswagen Polo GTI. The German car manufacturer is going to introduce the new model ...