ASICS – The Big Chase
For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...
Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in Brazil, Ford is trying to help remedy the problem by developing a hat that alerts drivers that they might be falling asleep. The SafeCap looks like a normal baseball cap, but it’s really a piece of wearable technology that tracks head movements to determine if a wearer is about to doze off. For now it’s mainly a cool piece of brand activation to celebrate Ford’s truck anniversary in Brazil, but they hope to launch a version of SafeCap for international sale in the near future.