Pause – Stockholm House Equalizer
Swedish high-end sound retailer Pause is known for its experimental campaigns. Nice example is this activation from 2011 in which CEO Fredrik Hjelmquist promoted a new service by ingesting ...
Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in Brazil, Ford is trying to help remedy the problem by developing a hat that alerts drivers that they might be falling asleep. The SafeCap looks like a normal baseball cap, but it’s really a piece of wearable technology that tracks head movements to determine if a wearer is about to doze off. For now it’s mainly a cool piece of brand activation to celebrate Ford’s truck anniversary in Brazil, but they hope to launch a version of SafeCap for international sale in the near future.