Bjorn Borg – Swap Drugs for Sportswear
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in Brazil, Ford is trying to help remedy the problem by developing a hat that alerts drivers that they might be falling asleep. The SafeCap looks like a normal baseball cap, but it’s really a piece of wearable technology that tracks head movements to determine if a wearer is about to doze off. For now it’s mainly a cool piece of brand activation to celebrate Ford’s truck anniversary in Brazil, but they hope to launch a version of SafeCap for international sale in the near future.