Forever 21 – Time Square Billboard

02 July 2010 | Fastmovers

A billboard that can actually stand out in Times Square must be using some kind of digital magic. That’s certainly the case with this one from the fashion brand Forever 21. With clever use of augmented reality they did get noticed by hundreds of people on the vibrant New York square. The campaign also became the talk of the day on well-known advertising blogs. Because augmented reality billboarding is in rapid development we can look forward to lots of cool things in the future.

 

09 March 2012 | Fastmovers

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Coca Cola – Facial Profiler

More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...