McDonald's – Snow Billboard
McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
A billboard that can actually stand out in Times Square must be using some kind of digital magic. That’s certainly the case with this one from the fashion brand Forever 21. With clever use of augmented reality they did get noticed by hundreds of people on the vibrant New York square. The campaign also became the talk of the day on well-known advertising blogs. Because augmented reality billboarding is in rapid development we can look forward to lots of cool things in the future.