Four Seasons Condoms – Generation Intervention

Four Seasons Condoms cites statistics revealing that young adults in Australia are having 50 percent less sex than their parents’ generation. In an effort to tackle this ‘millennial sex recession’ they turn to unexpected ‘sexperts’ with years of experience. The campaign introduces the Generation Intervention Pack, a limited-edition educational kit designed to equip parents to encourage their adult children to get back in the sack and have safe, healthy sex. As well as the pack, the campaign also includes some funny influencer videos.